Post Office launches first ever loyalty scheme for parcel senders

In preparation for a busy Christmas period, Post Office has launched its first ever loyalty scheme - with financial rewards for users of its free, fast-track Drop & Go service.

The Drop & Go service is already popular with small businesses, marketplace sellers and customers who started home-based businesses during the lockdowns. Post Office will now reward customers that spend £100 or more per month with the Drop & Go service during November and December at their local branch.

Nick Read, Chief Executive at the Post Office, said: “The parcel market will see fierce trading throughout the critical Christmas period and Post Office will challenge for increased share with our first ever loyalty scheme for customers. Our physical presence in every local community across the UK, combined with the expert knowledge and advice Postmasters provide regarding postage, means we are well placed to support small and independent businesses during the busiest time of the year.”

The loyalty scheme has been created in partnership with Postmasters, who have also helped improve Drop & Go with new users able to access their account instantly with a simpler customer journey.

The two “Reward Periods” (1 November-30 November and 1 December–31 December), require existing or new customers to spend at least £100 in one or both of the Reward Periods. Whatever is spent over £100 (regardless of the number of parcels or price of parcels) during each Reward Period will earn the customer a reward that can be redeemed to their Drop & Go account.

In the first week after each Reward Period has ended, the customer will receive confirmation of the value of their promotional reward along with a barcode that can be used in their local branch to apply credit to the customer’s Drop & Go account. The loyalty scheme will end on 31 December 2021.

Post Office will also launch a multi-channel marketing campaign, a partnership with eBay, new advertising across social media sites, a Google My Business campaign and advertising on podcasts popular with small and medium enterprises.