Polish designer Magda Butrym heads to the high street in collaboration with H&M

H&M's latest designer collaboration sees it team up with popular Polish designer Magda Butrym on a womenswear collection titled 'Femininity in Bloom'. 

On 24 April, Butrym's romantic, Slavic style is heading to the high street.

The partnership marks the first time in H&M’s twenty-year history of pioneering designer collaborations that the brand has worked with a Polish designer, following on from last year's collaboration with Rotate that explored 'Scandanavian glamour'.

The collection, centred around a romantic rose motif, will include womenswear, accessories and jewellery.

Madga Butrym said: "I really see this collection as a chance to invite people into our world – and to celebrate femininity and the flower. Each piece brings its own sense of Slavic romance, while paying homage to the history of our brand."

This collaboration marks the 10th anniversary of the Magda Butrym ready-to-wear brand, offering a chance for the designer to dip back into her beloved archive. It features various iconic garments from the house’s history, from diaphanous dresses that recall petals and blooming flowers through to wide-shouldered tailoring and structured, oversized coats.

Key pieces in the collection include a red ruffled gown, a crochet lace gown and a rich burgundy leather coat. Other highlights include jersey dresses in the collection’s signature tones of pinks and reds, as well as a striking rose print.

As for the all-important accessory line up, strappy sandals feature flowers at the heels, flower earrings are rendered in silver crystals and silk headscarves give Polish femininity a contemporary edge.

Ann-Sofie Johansson, Creative Advisor at H&M, said: We are thrilled to be inviting people into Magda’s powerful and poetic world. The collection is full of vitality and joy and speaks to Magda’s exceptional skill for interpreting contemporary femininity in rich and unique ways."