Polarn O. Pyret collaborates with Clipper to create kidswear resale model
Polarn O. Pyret, the premium kidswear retailer, has launched a new resale service, PO.P Second Hand, with the support of Clipper Logistics.
The Swedish brand operates a website along with 15 standalone stores and concessions in the UK and ROI and the new PO.P Second Hand service will offer customers the opportunity to trade-in their pre-owned items seamlessly, wherever they purchased them, thanks to a website plug-in developed in partnership with Tern Eco.
Clipper has been handling logistics for Polarn O. Pyret for the past 10 years and in that time the operational footprint of the brand has grown by 140%, with a 400% increase in average weekly units.
For the new PO.P Second Hand service, Clipper is offering enhanced reverse logistics including rapid turnaround and improved quality control, relabelling, steaming, pressing, repair services, quality checks and product photography.
Polarn O. Pyret UK Managing Director Mats Nilsson, said: “Our mission at PO.P has always been to produce excellent quality clothes that last. Our garments should be owned and worn by at least three growing children. PO.P Second Hand will allow us and our customers to extend this goal even further, and keep these clothes going round and round, just like our planet. It’s the future of fashion. Clipper’s specialist capabilities have enabled us to scale this unique service, making it accessible across our entire product range, to all our customers.”
Clipper CEO Tony Mannix added: “For over ten years, we have seen exceptional growth with PO.P. We are thrilled to support them further on their sustainability journey, as they commit to circular fashion. Our work with PO.P demonstrates our ability to truly add value to businesses through understanding their strategic direction and growth aspirations.”
Under the new scheme Polarn O. Pyret will buy back any pre-owned items and offer a voucher which can be used against either a new purchase or another second hand purchase on its website, enabling customers to seamlessly shop pre-owned along with new.
The brand aims to make trading-in as easy as possible with transparent pricing and easy to access shipping labels. It will buy back any item, regardless of how old it was or where it was purchased, and it will subsidise the cost of returning the item.