Simon Parr’s Heritage Brands agency represents menswear brands with – or inspired by – heritage, including Gabicci Vintage, Tootal, Viyella 1784, Guards London, Real Hoxton and Dasmarca hats. Formerly a sales rep at BMB, he set up on his own in 2019 after getting a call from Gabicci to see if he’d want to be their sales agent. It was an opportunity he thought was too good to miss.
Unfortunately, the pandemic dented his early business growth but he’s since gone on to make great strides supplying specialist menswear independents up and down the country. This year is Gabicci’s 50th anniversary and, aside from doing a sterling modelling job for the SS23 collection, he recently organised a celebration party for the brand at The Hawley Arms in Camden, attended by numerous industry faces. Parr tells TheIndustry.fashion Contributing Editor Tom Bottomley all about it, and his unique fashion story.
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