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Simon Brown, CEO, Joe Browns

| 7 July 2022

In this episode of the In Conversation podcast in partnership with Klarna for Business, we speak to Simon Brown,  CEO of  Joe Browns.

After leaving school at 18, Simon Brown travelled the world before returning to the UK to establish fashion retailer Joe Browns. The carefree spirit of Joe Browns’ clothing range is the perfect representation of Simon himself.

Launching originally as a mail order business in 1998, Joe Browns has grown to become a Yorkshire fashion giant. The company now operates online, has several partnerships with prominent retailers, has retail units near its headquarters in Leeds and still takes mail orders.

Simon tells Tom Shearsmith, News Editor & Senior Writer at, about how his early travelling influenced his career, the importance of growing and adapting with the customer, the company’s expansion into homeware and loungewear, why the business is all about making people feel good and how the business plans to reach an annual revenue of £100 million by 2026.

Our Podcast series "In Conversation" brings you inspiring stories, retail insights and conversation from fashion's most influential business leaders.


In proud partnership with

Klarna for Business

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