Welcome to the latest episode of our Podcast series "In Conversation" where we bring you inspiring stories, retail insights and conversation from fashion's most influential business leaders.
Polly McMaster is Co-founder & CEO of The Fold, the British womenswear brand that set out to shake up the workwear market by allowing women to express their individual personalities while retaining their sense of professionalism.
While she’s always been obsessed with fashion Polly in fact studied virology, which no doubt came in particularly useful when devising a strategy for her brand during the coronavirus pandemic.
After graduating she began her career in management consulting but before long the call of fashion became too strong and she set about creating The Fold, selling to a receptive audience of professional women in particular in London and New York.
Today the brand operates a successful e-store, retail store and catalogue business and Polly tells Lauretta Roberts Editor in chief of TheIndustry.fashion, how The Fold has adapted to our new hyrbrid lifestyles, how she views the future for fashion and workwear, and, yes of course, I did ask her to give her forecast, as a virologist, on how much longer this pandemic will last.
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