Olivia Francis left her job with global advertising agency Saatchi & Saatchi to change the men’s underwear market with her Hamilton + Hare brand in 2014. She had been looking to buy boxer shorts for her brother, but just found a lot of poor quality and heavy branding. She wanted to bring womenswear underwear standards to men, and that’s exactly what she did.
That quality has now evolved into loungewear, sleepwear, T-shirts, shirts, sweatshirts and even suiting – all sold out of her Marylebone shop on Chiltern Street, as well as via the Hamilton + Hare website and through selected retailers, including Mr Porter.
Francis tells Tom Bottomley, Contributing Editor at TheIndustry.fashion, all about her journey so far, and plans for the future.
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