Influence, what does it really mean, who has it, how do you use it and how do you measure its impact? These questions are a pre-occupation for fashion, beauty and lifestyle brands the world over. To help answer them, we’ve teamed up with leading influencer marketing analytics platform Tribe Dynamics to produce a new series of podcasts: INFLUENCER MARKETING: LEVEL UP FOR SUCCESS
Mr Porter, the luxury online menswear platform from the Yoox Net-A-Porter Group, is more than just an online retailer – in the 10 years since it was founded, it has become a global style authority for men. Content has always been at the heart of its proposition through initiatives such as its magazine The Journal, industry insider podcasts and collaborations with taste makers through its Friends of Mr Porter programme on Instagram.
This is a brand that wields huge influence and it’s taking that influence very seriously indeed. We talk to its Global Marketing Director Sabah Naqushbandi about its on-going Health In Mind campaign, which supports the mental health of men around the globe, through partnerships with specialist charities and, this month, a collaboration with a number of leading brands on Go Out – a collection of clothing and accessories designed to encourage men to enjoy the great outdoors and the benefits it brings to their mental and physical wellbeing.
We also have a vital guide to accompany this series, entitled How to Measure Influencer Marketing Success. You can download this guide here.
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