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Michael Thomson, Founder, Pour Moi

| 25 March 2022

Welcome to the latest episode of our Podcast series "In Conversation" where we bring you inspiring stories, retail insights and conversation from fashion's most influential business leaders.

Pour Moi Founder Michael Thomson sold his Meatloaf, Paul McCartney and Prince autograph collection to start his women’s lingerie business in 2005, having previously worked in the lingerie department at M&S. He firmly believed there was a market for lingerie for the fuller figure, particularly bra cup sizes. It turns out he was very right. Swimwear followed in 2007, sportswear in 2017 and clothing in 2020, and Pour Moi recently hit turnover of £31m, a pandemic success story indeed.

Thomson is also expecting 2022 to be a bumper year as they are miles ahead on lots of other retailers – particularly on swimwear – having acquired stock aplenty while others didn’t, fearing further Covid travel disasters. Pour Moi now can’t sell it quickly enough as everyone scrambles to book holidays in the sun.

There are also plans afoot to open some retail stores to add to the one long-standing Pour Moi store in Chester. Brighton could well be the location for store two, and London is also a target. In the latest episode of the In Conversation podcast, Thomson tells Tom Bottomley, Contributing Editor of about his journey so far, and plans for the future.


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