In this episode of the In Conversation podcast in partnership with Klarna for Business, we speak to Michael Doughty, Co-founder of Hylo,
Built on the philosophy of having a minimal impact on the planet, footwear brand Hylo is aiming to revolutionise high performance trainers.
Launched by a trio that includes ex-professional footballer Michael Doughty, Hylo’s footwear has a 42% reduction in carbon footprint compared to the industry standard running shoe.
The products are largely created from sustainable corn fibre and organic cotton, with an end goal of creating an entirely sustainable and recyclable shoe.
Doughty talks to Tom Shearsmith, News Editor and Senior Writer at TheIndustry.fashion, about his football career and the influence it has had on his business, how the company raised investment, its sustainability credentials and the power of engaging with a target demographic.
Our Podcast series "In Conversation" brings you inspiring stories, retail insights and conversation from fashion's most influential business leaders. You can also listen to our podcast series via Apple, Spotify and Amazon Podcasts.
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About Klarna for Businesss
Offer Klarna's payment products, including Pay Now, Pay in 3, Pay in 30 days, and Financing to give your customers the ultimate flexibility and keep them coming back for more. Once you become a Klarna for Business partner, they’ll continually drive new customers to you from our app, website, and other channels. For businesses of all sizes.
Klarna for Business create omnichannel marketing plans that put your brand in front of Klarna's highly engaged customers. Their retail partners see up to 40% of Klarna shoppers are new to their brand.
Klarna for Business gives your customers a seamless, intuitive, and enabling shopping experience. With modern technology that helps you deliver one-click purchases and the flexibility shoppers want. It’s shopping the way it should be: upfront, transparent and fun.