Best known for his fashion styling advice on ITV breakfast show ‘Lorraine’, Mark Heyes is a British fashion stylist and designer.
Launching a partnership with online retailer Freemans, Heyes has created several collections aimed at the 40+ woman. It is the first collection Heyes has designed himself, based on years of styling TV celebrities and viewers alike.
He talks to Tom Shearsmith, News Editor at TheIndustry.fashion, about the importance of understanding your target demographic and how his TV experience helped build a strong relationship with Freemans.
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