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Isabella West, Founder, Hirestreet & Zoa

| 23 April 2022

Welcome to the The Bold Moves Academy podcast brought to you by in partnership with Klarna for Business. Here we speak to some of fashion’s disrupters about the bold moves they’ve made to drive the future of the fashion industry and inspire you to do the same.

Being bold comes second nature to Isabella West, as she tells us in this edition of the Bold Moves Academy podcast “I don’t know how to be any other way”.

One of four children and the daughter of two entrepreneurs, Isabella has always understood that if you wanted to stand up and be counted then you need to be brave.

And she certainly has been. A first-class Oxford Graduate, Isabella began her career in consulting before she decided to take the plunge and build a business around the idea of the shared wardrobe.

Hirestreet was born in 2018 offering affordable rental options and a viable alternative to fast fashion. During the pandemic, noting the excess stock crisis as stores were closed, Isabella spotted another opportunity – to use Hirestreet’s technology, logistics and marketing platform in rental to power fashion brands’ own rental services.

Called Zoa, her rental platform is now used by a multitude of high street fashion brands from Marks & Spencer, which supports Zoa through its start-up incubator scheme, French Connection, Oasis and more.

In this episode of the Bold Moves Academy podcast, Isabella talks to Lauretta Roberts, Editor in chief of TheIndustry,fashion about what drives her Bold Moves in business and why this young entrepreneur, who has already achieved so much, is only just getting started.


In proud partnership with

Klarna for Business

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