Welcome to the The Bold Moves Academy podcast brought to you by TheIndustry.fashion in partnership with Klarna for Business. Here we speak to some of fashion’s disrupters about the bold moves they’ve made to drive the future of the fashion industry and inspire you to do the same.
Isabella West, named in Forbes 30 under 30 and a graduate from Oxford University in economics and management, founded the clothing rental business Hirestreet in 2017 with the purpose of helping customers find an affordable alternative to buying fast-fashion.
Tapping into a rental market segment that has up to this point been largely ignored, Isabella has found that demand cannot keep up with the growing business as customers find that renting instead of buying is not only more wallet-friendly but also better for the environment.
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