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Agility amid Uncertainty: Beth Butterwick, CEO, Jigsaw

| 21 April 2022

Welcome to ‘Agility amid Uncertainty’ our latest podcast in partnership with international logistics company Advanced Supply Chain Group. In this series we will explore how six leading fashion retailers are managing their businesses in the face of some of the greatest disruption the world has experienced in a lifetime.

Beth Butterwick is one of the high street’s best known leaders with a career that takes in some huge names including Gap, Marks & Spencer, Bonmarché, Karen Millen and, now, Jigsaw.

During her career Beth has pretty much seen it all but, like the rest of us, marshalling in a business through a global pandemic was new to her but with the mantra “never waste a good crisis” in her mind, she led the restructuring and refocusing of the beloved British fashion brand.

Core to Jigsaw’s brand has always been its approach to high quality products at accessible prices. In this episode of ‘Agility amid Uncertainty podcast’, Beth talks to Lauretta Roberts, Editor in chief of, about how the business navigated the pandemic, while maintaining its product and price integrity.

Beth discusses the lessons learned that she, and Jigsaw, can take forward to help them navigate continued uncertain times, but, also an exciting future for a brand that remains close to the heart of the British high street and to British fashion shoppers.

Listen to episode one of this series feat. Mint Velvet' here.

Listen to episode two of this series feat. Boohoo' here.


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