Welcome to the latest episode of our Podcast series “The Beauty Edit” where we bring you inspiring stories, retail insights and conversation from the beauty sectors’s most influential business leaders.
In this, the latest episode of ‘The Beauty Edit’ podcast from TheIndustry.fashion, Gaelle Walker talks to Ava Matthews, Co-founder of the Australian-born skinscreen brand Ultra Violette, which has recently landed on UK shores.
As its description as a skinscreen suggests, Ultra Violette is far from a typical sun protection brand.
With a wardrobe of formulas for different skin types and containing a host of powerful Australian antioxidants to brighten, hydrate and nourish, the brand promises far more than simple sun protection.
It’s been designed to look, feel and act like top-shelf skincare and it’s on a mission to teach UK shoppers that it’s time to “stop faffing with their faces and make a serious commitment to daily SPF and future-proofing their skin.”
As the brand humorously puts it, “Those spency serums you put on every night? They won’t do sh*t if you’re not protecting your skin from the sun’s harmful UV rays.”
The Ultra Violette range has also taken careful consideration of people’s beauty routines and how the products interact with other skincare items and makeup, promising to never ball or pill.
Here, Ava talks to us in far greater detail about the brand’s concept, range innovations and its exciting plans for the UK market.
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