PODCAST: Stores: The Next Generation - Pimkie

Welcome to Stores: The Next Generation, a new six-part podcast series produced in partnership with Critizr, which provides retailers with a solution to engage, understand, and build loyalty with local customers. In this series we examine the future for physical retail in the post-pandemic world.

We will talk to major retailers and experts in store design and technology to discuss the role of the physical store and how it will change along with major shifts in consumer behaviour, which will result in us shopping more consciously, more carefully and more locally.

Critizr has produced a spotlight report for the Fashion and Beauty market, called The New Retail Journey, that can be downloaded here and the findings of this report have driven the content of these podcasts.

Pimkie’s “customer obsessed” strategy

In the latest episode of Stores: The Next Generation podcast in partnership with Critizr, Lauretta Roberts, Editor in chief of TheIndustry.fashion speaks to Patrick van der Linden, Chief Operating Officer and Chief Digital Officer of leading French young fashion retailer Pimkie, which operates nearly 700 stores across 28 countries.

Patrick has been at the forefront of driving Pimkie’s “customer obsessed” strategy, which puts feedback from the customer as its centre.

He explains how the company has had to balance the global lockdowns, which has often meant vastly different restrictions being in place across its markets at any one time and how it has been deepening connections with its customers.

FREE REPORT DOWNLOAD

Critizr has produced a spotlight report for the Fashion and Beauty market, called The New Retail Journey. The findings of this report have driven the content of this podcast series. Download now.

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