Welcome to the latest episode of our Podcast series "The Beauty Edit" where we bring you inspiring stories, retail insights and conversation from the beauty sectors's most influential business leaders.
Molly Hart is the founder of HIGHR – the uber-transparent clean lipstick brand with a “higher purpose” to sustainably re-build the lip category.
After cutting her teeth behind big name beauty counters, Hart moved into communications where she worked with some of beauty’s most eminent players on their customer communication strategies.
It was work which saw her spend hours a day talking to real customers about their unique needs, wants and desires – valuable insights and skills which she later drew upon when crafting her brand.
Powered by the belief that the lip category is “too invasive to not be clean,” all HIGHR lip products are formulated with pure, organic ingredients which are blended with clean actives and designed to perform as-well-as, if not better than, traditional versions.
The brand also endeavours to operate from a sustainable mindset at all costs – an ethos which extends far beyond packaging and well into production.
In this latest episode of The Beauty Edit Podcast from TheIndustry.fashion, Hart talks to Contributing Editor Gaelle Walker, about the inspirations behind the brand, the challenges she overcame along the way to building it and her hopes for the brand’s future and the beauty category as a whole.
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