Welcome to the latest episode of our Podcast series “In Conversation” where we bring you inspiring stories, retail insights and conversation from fashion’s most influential business leaders.
Rebecca Morter is the founder & CEO of Lone Design Club, a new concept that promotes an ever changing roster of sustainable fashion brands via its online and popup shops. The ethos is clear: to allow consumers to shop consciously, knowing the story behind every purchase.
During the pandemic and lockdowns that came with it, Lone Design Club innovated to create “shoppable windows” to allow people to shop and make purchases even when the physical store was closed.
Rebecca is a natural entrepreneur and has a “just do it” attitude to business.
In this episode, Rebecca tells Lauretta Roberts, Editor-in Chief of TheIndustry.fashion how she adapted her business during Covid and the effect the pandemic has had on consumers views on sustainability.
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