PODCAST: True CEO & Co-founder, Matt Truman
18 December 2020

IN DETAIL: the new Podcast from in which we get under the hood of the industry and examine the business & consumer trends that are driving change and take a  look at some of the brands and people that are shaping the future of fashion.

In this series we will Interview industry watchers, analysts, experts and writers who are all leaders in their field.

In the latest episode of the IN DETAIL podcast, CEO & Co-founder of retail investment business True, Matt Truman, tells Lauretta Roberts, Editor in chief of, why he felt the need in 2012 to set up an investment business focused solely on the retail and consumer space.

True brings together some of the most exciting and disruptive tech startups and pairs them with some of the world’s best known retailers such as Marks & Spencer, Abercrombie & Fitch and John Lewis to drive innovation and success for retail. It also has a private equity arm which invests in those brands that are at the forefront of a change in consumer behaviour.

Despite the pandemic, True hasn’t stopped seeking out opportunities, with recent investments including the digital-first contemporary women’s brand Hush and sexual wellness brand Maude.

As well as discussing his career journey, Matt tells us what it takes to get a great investor on board and what type of businesses he thinks will shape the future of the sector.


For information on how you can sponsor this podcast series and other opportunities, please email

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