Welcome to the latest episode of our Podcast series ‘In Conversation‘ where we bring you inspiring stories, retail insights and conversation from fashion’s most influential business leaders.
This week, Lauretta Roberts speaks to Broadcaster Gaby Roslin and Air & Grace Founder Claire Burrows.
Claire has spent spent over 20 years in the footwear industry and often found herself the only woman in the room at a range of meetings fighting the case for shoes women actually wanted to wear. Frustrated with the notion that comfort and style could not co-exist, she took the leap to go it alone and create Air & Grace which creates “shoes as covetable as they are comfortable” says India Knight of The Sunday Times.
Born out of Gaby’s love for the brand, she decided to collaborate with Claire on a charity partnership for The Prince’s Trust to create a limited edition design of the Copeland trainer, one of the brand’s popular styles, which sold out in just over 2 hours.
“As an avid walker and Air & Grace addict (I have five pairs!) it was only natural for me to collaborate with Claire and her team to create a pair of trainers that could be worn to withstand city pavement pounding.”
On this Podcast they discuss the formula behind a successful partnership; how fashion will be changed by Covid19; and the work they do for The Princes Trust.
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