Welcome to the latest episode of our Podcast series “In Conversation” where we bring you inspiring stories, retail insights and conversation from fashion’s most influential business leaders.
As the Menswear and Womenswear Buying Director for Browns, Ida Petersson’s day job is all about finding amazing things we all want and need, and amazing things we didn’t even know we wanted or needed.
Usually travelling the globe countless times during the year, the pandemic has thrown up a whole new way of finding treasures and during business – but she’s remained on top of her game throughout, and with the Browns Brook Street flagship store now finally open there’s plenty to get excited about.
Petersson tells us how she got started buying as an intern at Harvey Nichols 21 years ago, and about the new Browns men’s made to measure tailoring service with Zegna, as well as the upcoming launch of kidswear, which brands and designers really rock her boat, what it takes for a young designer or brand to get under her buying radar and her love of shoes
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