Welcome to the latest episode of our Podcast series “In Conversation” where we bring you inspiring stories, retail insights and conversation from fashion’s most influential business leaders.
Eshita Kabra-Davies launched By Rotation, the UK’s first “peer to peer fashion rental app” in April 2019, with the desktop beta platform going live in May 2019.
Inspired by a passion for fashion that didn’t weigh on her conscience, Eshita created a fashion rental business focusing on practicality over indulgence, where the application makes it easy for users, or “Rotators”, to list and browse products under the #WhatsMineIsYours ethos.
Eshita calls it the Airbnb of mid to luxury fashion, creating a like-minded community at the core of the concept. The aim is to provide a sustainable and more cost-effective way to a new look, targeting pragmatic, fashion-loving and eco-conscious adults in the UK.
We hear about Eshita’s journey since launch, her career in investment management, her partnership with television presenter Stacey Dooley and what her hopes are for the future of the business.
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