PO.P appoints former JoJo Maman Bébé CEO Gwynn Milligan as Non-Exec Director
Swedish childrenswear brand PO.P has appointed Gwynn Milligan as Non-Executive Director to support the company’s continued growth and international expansion.
Milligan brings over 30 years of international retail experience, most recently as CEO British childrenswear retailer JoJo Maman Bébé, where she spent seven and a half years leading the company through “a significant digital transformation”.
Prior to that, she was Group Trading Director at Jaeger for almost two years, following a stint as Managing Director of Bank Fashion at JD Sports.
She has also held lead roles at Reiss, Cocosa, ASOS – as Commercial Director – and she spent over 10 years at Arcadia, the last five and half years of which she was Buying and Merchandising Director for Wallis.
On her new appointment, Johan Conradsson, Acting Chairman of the Board at PO.P, said: “We are thrilled to welcome Gwynn Milligan to the PO.P board at this pivotal moment in our brand’s evolution.
“With her proven track record of driving digital transformation, international expansion and commercial growth at leading children’s and fashion retailers – including her recent success at JoJo Maman Bébé – Gwynn brings exactly the strategic know-how we need as we accelerate our growth in the UK and beyond.
“Her expertise in scaling retail operations and building customer-first brand propositions means we are now better equipped than ever to convert PO.P’s premium heritage into measurable market growth.”
Founded in Sweden in 1976, PO.P is known for its high quality, durable children’s clothing and outerwear designed to keep kids comfortable “in all weathers”, with sustainability at the core.
