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Pleasing's Disney Fantasia collection heads to Oxford Street

Chloe Burney
26 September 2024

Harry Styles-founded apparel and beauty brand, Pleasing, is coming to the Disney Store on Oxford Street to give customers a chance to browse the brand’s collaborative collection with Disney Fantastia in person.

Pleasing, which was founded by Harry Styles in 2021, focuses on eco-friendly products from skincare and nail care to apparel and accessories.

Now, the brand has announced its first-ever collaboration with none other than Disney Fantasia. The highly-anticipated collaboration, which reimagines Disney's iconic animation from the 1940s, will be made up of 15 pieces of apparel, from hoodies to T-shirts and tote bags.

It will also include three limited edition nail polish sets, a freshly packaged Hand + Nail Balm and a new flavour of Big Lip HA Moisture Balm.

Each product will fall into one of three categories from the fan favourite Disney animation - The Sorcerer’s Apprentice, Pastoral Symphony or The Dance of The Hours.

Pleasing invites customers to "leave reality behind" and shop the 30-piece collection in person at the Disney Store on Oxford Street from Sunday 29 September and online from 4 October.

Shaun Kearney, CEO of Pleasing, said: "[I'm] excited to announce the launch of Disney Fantasia x Pleasing this weekend! It's a significant brand milestone, collaborating with Disney and the Fantasia archives to create unique beauty and apparel products."

 

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Popping up in Florida, Texas, New York and London, customers can shop whilst experiencing real-life translations of archival art and magical visuals as part of the retailer's strategy to roll out experiental pop-ups.

This, however, isn't Pleasing's first rodeo with pop-ups. It first launched a festive shop in November 2022, which caused endless queues of shoppers to fill up Carnaby Street and hosted a fragrance pop-up at Selfridges London in November 2023.


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