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Plant based brand Marici to launch in Selfridges Project Earth luxury designer edit

Tom Shearsmith
05 July 2021

Luxury accessory brand Marici is to launch an exclusive collection with Selfridges this week, as part of its Project Earth luxury designer edit.

Launching in Selfridges on Thursday 8 July, Marici is the world’s first plant-based luxury accessories brand and the only brand within the luxury edit using Pinatex - an alternative to leather that does not rely on plastics and fossil fuels for its production.

The plant-based material is derived directly from the off-cuts of the existing pineapple industry, bought directly from farmers themselves. These materials are then upcycled into luxury material with a distinct finishing handcrafted by a team of master artisans based in Venice.

Slow fashion is at the heart of MARICI’s creation process, meaning that each handbag is handmade in limited collections and numbered. By combining luxury craftsmanship, mindful materials, and a clear message, the brand is creating an enticing and exclusive brand that champions the conscious consumer.

TheIndustry.fashion recently spoke to Founder Amanda Navaian on the In Conversation podcast about her background, history in fashion and what drove her to launch her own brand.


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