Pitti Uomo names Simone Rocha as guest designer for summer show

London-based Irish designer Simone Rocha has been named the guest designer for the 110th edition of Pitti Uomo, taking place in Florence, Italy, from 16-19 June 2026, where she will present a special runway show.

Better known for her womenswear, Rocha debuted during London Fashion Week in September 2010 following her graduation from the acclaimed Fashion MA course at Central Saint Martins. She introduced menswear four years ago but has, until now, always presented it within her womenswear shows.

Commenting on becoming the latest guest designer of Pitti Uomo, Rocha said: “I would like to thank Pitti Uomo for their generous invitation to present my first independent menswear show on the men’s calendar.

“I am excited to share the length and breadth of my menswear proposition, especially against the backdrop of beautiful Florence. I look forward to a new chapter in my work and world, playing with tradition and exploring new ground.”

Francesca Tacconi, Special Events Coordinator at Pitti Immagine, the organiser of Pitti Uomo, added: “At a time when part of menswear seems to be leaning towards more cautious stylistic choices, Simone remains true to herself and her vision. Hers is a reflection on intimacy that stems from personal roots and connections: Ireland, Hong Kong, art, and family.

“Simone Rocha does not follow trends; she creates them and draws us into her world. We are eager to be surprised by Simone and what she is planning for her Florentine debut next June.”