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Pitti confirms dates of physical trade shows in June

Lauretta Roberts
28 April 2021

Pitti Immagine has confirmed the dates for its Filati, Uomo and Bimbo physical trade shows in Florence following the Italian Government's decision to green light the staging of international fairs.

Pitti Filati will take place at the Stazione Leopolda in Florence on 28-30 June, menswear show Pitti Uomo will take place at the Fortezza da Bassa on 30 June - 2 July, along with childrenswear show Pitti Bimbo.

The Italian shows have not been held in physical format since January 2020 due to the COVID-19 pandemic and the organisers have said they have been working hard on health and safety, and have also shaved a day off the men's event to provide more cost-effective solutions for exhibitors.

“Being the first to return to the physical fair format, we are aware of our responsibility towards the entire fashion sector and the institutions (Italian Government, ITA Italian Trade Agency, Florence City Council, Tuscany Region, entrepreneurial associations) that have shown great confidence in and consideration for our work,” explained Claudio Marenzi, president of Pitti Immagine.

“It is for this reason that our whole company structure is working non-stop to organize the fairs with the maximum possible participation of exhibitors, buyers and journalists. We aim to meet the Pitti standard in terms of the quality and the energy as well as the expectations of the companies and, thinking in particular of Pitti Uomo, it will be a 100th edition characterised by positivity and pride,” Marenzi added.

CEO Raffaello Napoleone continued: “The new fair dates are also the result of in-depth discussions with international organisations involved in big fashion events and, in particular, with the Italian system, including textile product fairs, in order to avoid overlapping and to build a calendar with a market-oriented rationale.

"We confirm that Pitti Uomo will be reduced from four to three days in order for exhibitors to be able to optimize their time and costs, offering them quality layout solutions at reasonable prices. The focus we will be on the Fortezza da Basso for the program of events as well, where the exhibitors themselves will be the protagonists, in addition to a selection of special projects dedicated to fashion research, new generations and the topic of sustainability.

“With regard to Filati, we can confirm the Stazione Leopolda as the venue which is very well-suited to an innovative layout on a functional, aesthetic and sustainable level, the right combination for an extraordinary period from all points of view”.

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