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Pinterest adds new UK shopping and ad features ahead of key festive season

Lauretta Roberts
30 September 2020

Pinterest has rolled out new shopping tools for "Pinners" and advertisers in the UK ahead of the all-important festive shopping season.

In addition the social platform, which is particular popular for lifestyle inspiration, is also launching ads alongside visual search results, as well as more places to shop.

The UK is the first international market to benefit from the new services, which Pinterest says, takes it one step closer to its aim of "making every Pin shoppable".

Pinterest said that with many physical retail stores out of bounds due to lockdown, shoppers had increasingly turned to the platform for shopping inspiration and the percentage of users who visited places to shop on Pinterest grew more than 50% in the first half of 2020.

"We’re also creating more spaces for our global Pinners to shop with our first international expansion of our latest organic shopping products. We’re bringing shopping inspiration to the UK, one of our top markets, with features that have been embraced by shoppers in the US," the company said.

With the launch of these features, UK Pinners will be able to shop within a home or fashion Pin, shop their search results, shop ideas from their boards and shop the inspiration they see in the real world through Lens camera visual search.

Pinners will also be able to get inspiration from Shopping spotlights, which are expert-selected shoppable content, curated with publishers and creators. The UK's Stylist magazine is kicking the experience off with a curation of the best products from UK small businesses as part of the Pinterest x Stylist Shop, as well as creators like The Anna Edit who has curated her dream product wishlist of minimalist interior design must-haves.

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