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Peter Ackroyd MBE named Chairman of the King's Campaign for Wool

Chloe Burney
19 December 2024

Peter Ackroyd MBE has been appointed Chairman of the not-for-profit organisation Campaign for Wool, in which King Charles III is a Patron. Ackroyd replaces Sir Nicholas Coleridge CBE with immediate effect.

The Campaign for Wool is a not-for-profit international organisation that aims to raise awareness about the unique and sustainable properties of wool. His Majesty King Charles III first conceived the initiative in 2008.

Coleridge will step down as Chair after fourteen years to "focus on his new role as the 43rd Provost of Eton College and Chair of Historic Royal Palaces".

Ackroyd, formerly COO of Campaign for Wool, has been with the organisation since 2009. He boasts a successful textile career spanning some 50 years and has worked tirelessly in wool since the 1970s on business development, the rollout of key wool research and innovation projects. In 2006 he was made an MBE in the New Year's honours list for his work in the textile industry.

Sir Nicholas said: "I took on the role of Chairman initially thinking it would be for about three or four years, and here I am fourteen years later! It has been an immensely enjoyable and rewarding assignment, but now it is time to hand over the reins.

"Who better than Peter to take over the role, having worked so closely with me for so many years? His knowledge of the international wool sector is unparalleled, and I know I am leaving the organisation in very safe hands."

Ackroyd will lend his considerable knowledge of the international wool sector to navigate the complex issues looming in the industry. Ackroyd commented: "Never has there been a greater need for the wool-producing nations to come together and shout as loudly as they can about just how damaging synthetic fibres can be for the planet.

"At a point in time where experts and advocates widely agree that humans are generating waste worldwide at unmanageable and unsustainable levels, we are also seeing the proliferation of synthetic materials, coupled with disinformation and an escalation in greenwashing by fast-fashion retailers. This is alarming."

This year was one of the Campaign's most successful. It hosted over 20 events and activities during Wool Month in October as well as a series of pop-ups. It also embarked upon a three-year-long collaboration with Aardman, which highlights British wool and New Zealand wool’s natural benefits in flooring.


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