Perrie Sian returns to Primark with second collection after 'record-breaking' debut

Primark is launching the second drop of Perrie’s Primark Picks today, building on the record-breaking debut of influencer Perrie Sian’s first curated collection with the retailer in November 2025.

Available across Primark stores UK-wide and via Click + Collect, the Spring/Summer 2026 capsule marks the second of two seasonal drops agreed as part of the partnership. The launch follows her collection that achieved Primark’s highest-ever Click + Collect website sales, underlining the commercial power of creator-led collaborations.

The SS26 collection shifts focus from winter dressing to a transitional warm-weather wardrobe, anchored in denim and tailored silhouettes.

A key development for the second drop is the introduction of tall and petite leg lengths, responding directly to customer demand following the debut launch. Denim is central throughout the collection, with coordinated denim sets, drawstring trousers, skirts, dresses, tanks and shorts, alongside Bermuda-length styles all priced between £12 and £22.

Perrie Sian said: "I am so proud to be back in Primark stores across the UK for our Spring drop. To see how people reacted to the first Perrie's Primark Picks was beyond my wildest dreams, and to have that collection achieve Primark’s highest Click+Collect website sales was the cherry on top.

"It was a huge indication that my audience was ready for this partnership to come to life after years of organically promoting the brand. This Perrie’s Primark Picks has a strong denim focus and I have to be bold and say I think this is THE best denim that Primark has ever done. It washes so well and I’m really excited to see both tall and petite leg lengths introduced."

For Sian, the return to Primark sits alongside a broader expansion of her fashion credentials. In September, she teamed up with In The Style founder Adam Frisby to unveil Reasn, a new womenswear label built on inclusivity, quality and accessible design. Every piece in Reasn’s debut collection, which dropped in October, is available in sizes 6-28, with petite and tall options.

With Reasn marking her move into brand ownership and Perrie’s Primark Picks cementing her high street authority, Sian is fast establishing herself as one of the UK’s most influential new-age fashion entrepreneurs.

Perrie’s Primark Picks SS26 is available now in Primark stores nationwide and via Click + Collect with prices starting at £5.