Perfect Moment joins forces with BWT Alpine F1 Team for capsule skiwear collection

Luxury high performance skiwear brand Perfect Moment has teamed up with the BWT Alpine Formula One Team on a special edition capsule collection after signing a multi-year deal.

Described as "fusing Perfect Moment’s refined ski lifestyle with the team’s cutting edge racing performance", the result is a unique apparel range that "embodies their shared passion for speed, adventure and French savoir-faire".

Perfect Moment was founded in 1984 by professional skier Thierry Donard in Chamonix in the French Alps, and was acquired by British/Swiss entrepreneurial couple, Jane and Max Gottschalk, in 2010.

Alpine was founded by French rally car designer and driver Jean Rédélé in 1955, and was later bought by Renault which still makes Alpine cars for both track and street.

The Perfect Moment x BWT Alpine Formula One Team capsule collection features a curated selection of technical outerwear and lifestyle pieces, "seamlessly blending motor sport innovation with luxury skiwear aesthetics", including ski jackets, ski suits and performance-driven ski pants reimagined with BWT Alpine Formula One Team’s bold racing colours.

There is also versatile base layers and statement knitwear, "perfect for both the slopes and the racetrack", as well as limited-edition hoodies, T-shirts and accessories.

Jane Gottschalk, Perfect Moment co-founder and Creative Director, said: "This collaboration is an exciting milestone for Perfect Moment, blending the energy of BWT Alpine Formula One Team with our signature style and technical excellence.

"We wanted to create something truly special for fans of both worlds - high performance apparel that looks as good as it performs on the slopes and on the track. For me, the French heritage of BWT Alpine Formula One Team and Perfect Moment is a natural fit."

Perfect Moment’s products currently sell via retailers including Harrods, Selfridges, MyTheresa, Net-a-Porter, Saks, Bergdorf Goodman and Neiman Marcus, as well as through its own e-commerce website.