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Perfect Moment appoints former NET-A-PORTER merchandising director Anna Gardner as new CCO

Tom Bottomley
12 May 2022

Performance ski and sportswear brand Perfect Moment has appointed Anna Gardner, formerly Merchandising Director at NET-A-PORTER and MR PORTER, as its Chief Commercial Officer.

The new appointment is the next step in Perfect Moment’s global expansion plans, and Gardner’s addition to the team will “underpin the evolution of Perfect Moment’s product strategy”, while capitalising on Perfect Moment’s foundations as a lifestyle brand.

Perfect Moment CEO Negin Yeganegy, who also joined Perfect Moment from NET-A-PORTER in May 2020, said: “Anna fills a key position in our management team, bringing industry knowledge and domain experience highly relevant to Perfect Moment’s ambitious growth strategy. Her experience in luxury retail and product will be invaluable and a strong complement to the Perfect Moment team.

Gardner added: “I’m delighted to be joining Perfect Moment at such an exciting time for the company. We have ambitious plans and I’m looking forward to working together with the team to help bring those to fruition.”

Gardner has extensive experience of planning and trading multiple departments across womenswear and menswear globally.

Prior to joining NET-A-PORTER in 2011, where she was responsible for the product strategy and managed the open to buy budget for over one thousand brands, Gardner spent four years in merchandising at Reiss. Before that, she was in merchandising at Thomas Pink from 2005 – 2007.

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