Perfect Moment announces Negin Yeganegy as group MD

Performance ski and sportswear brand Perfect Moment has announced the appointment of Negin Yeganegy as group managing director.

Yeganegy was previously the global group e-commerce director at YOOX NET-A-PORTER Group, where she was responsible for overseeing the growth of the digital business and streamlining the customer experience across the group’s brands.

Perfect Moment chairman, Max Gottschalk, said: “We are very excited to have Negin join Perfect Moment as MD to continue to expand our digital and sustainable strategy.

“Her experience in luxury and e-commerce will be invaluable as we continue to grow our footprint globally. We remain committed to helping our consumers and communities better connect and seek their perfect moment whether it is in the mountains, the seas or the city.”

Yeganegy added: “I am delighted to join Perfect Moment and build on its heritage of quality, style and performance and recent track record of tremendous growth. The passion and creativity of the team stands us in good stead to continue defining new standards in luxury activewear that will allow us to build a global brand that resonates with people who value fashion, form and function.”

Perfect Moment was founded in Chamonix, France, in 1979 by Thierry Donard, a French racer turned filmmaker who created ski-wear for the most extreme skiers, with a focus on performance garments and statement designs. The company is now headquartered in London, under the creative direction of Jane Gottschalk.