Percival to open Soho pop-up with Champion collaboration

Directional menswear brand Percival is about to launch a brand new capsule collaboration collection with US sportswear giant Champion, set to take centre stage at a new pop-up shop at 7 Marshall Street in London’s Soho from Friday 11 June.

The Champion x Percival line features Champion’s iconic silhouettes updated with Percival’s creative embroidery motifs under the title of “Daydreaming.”

The collection puts emphasis on classic Champion Reverse Weave sweatshirts, hoodies and Tees in various seasonal and neutral tones, from black to vibrant orange and teal.

Also available from the Percival website from tomorrow 10 June, prices range between £39-£89.