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Pepe Jeans London announces two-year creative collaboration with Brooklyn Beckham

Lauretta Roberts
18 March 2021

All We Wear Group (AWWG), formerly Pepe Jeans, has announced a two-year creative collaboration between Pepe Jeans London brand and British photographer and model Brooklyn Beckham.

Beckham, son of David and Victoria Beckham, will be providing the denim brand with photography services, creative direction and design input.

In a statement the brand said: “This creative partnership enhances the vision of the London-born brand and the strategic expansion of its men’s business. A perfect British fit, this partnership seeks to maximise the heritage of Pepe Jeans London and the fresh and modern creative approach adopted by Brooklyn Beckham."

The first stage of the collaboration will come to light in Spring 2021 and will combine Beckham’s photographic style with Pepe Jeans London’s sustainable denim.

The All We Wear Group is also parent to Hackett London and holds licenses for brands including Tommy Hilfiger and Calvin Klein.

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