PEP&CO to launch in a further 500 Poundland stores

Poundland announced the extension of its PEP&CO clothing range to over 500 stores nationwide, bringing up to five bays of key seasonal clothing items to its stores.This move will put PEP&CO in all 850 Poundland stores, which is says underlines its position as "Britain’s fastest growing fashion brand".

Last year, Poundland completed the roll-out of PEP&CO to over 300 of its UK and Irish Dealz stores, with the creation of full "shop-in-shops".

Tim Bettley, Poundland's trading director, said: “Offering affordable family fashion is one of the ways we’re reinventing Poundland for our customers. Rolling out our full PEP&CO offer to 300 locations gave us real credibility.

"The launch of edited ranges in almost twice that number of stores means we can start to introduce more of our customers to the great value and quality PEP&CO brings.”

Launched in 2018, PEP&CO says it is "filling the gap for quality and value clothing on high streets across the UK as other established brands retreat to bigger cities or disappear completely."