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Pentland Brands targets 2032 to be net zero in new “100-1-0” strategy

Tom Bottomley
02 November 2021

Pentland Brands, which owns brands including Berghaus, Ellesse, Speedo and Canterbury of New Zealand, has revealed its new sustainable “100-1-0” strategy, targeting the company’s 100th anniversary of 2032 to be a net zero business.

Pentland is increasing its drive to create more sustainable products and services and other targets set out include helping 100 million consumers to live positive, active and sustainable lifestyles, while also improving the lives of one million people in its communities.

Sara Brennan, Positive Business Director at Pentland Brands, said: “For nearly one hundred years we’ve been a pioneer of brands that make life better. But our world has changed, and we need to accelerate our actions.

“We know there’s much more work to be done, but everyone within the Pentland Brands family is passionate about helping to create a world that’s better, fairer and greener. Our teams are already working together on the initiatives that will help us to achieve our ambitious 2032 targets.”

Pentland Brands has also committed to having 100% transparency across its supply chain to help protect human rights and the environment, and it will give 1% of profits to charity every year and, over the next 10 years, its brands will donate half a million products to those most in need.

Through science-based carbon emission reductions and off-setting initiatives, the brands in the group will achieve net zero between 2024 and 2032. Initiatives include planting 50 million trees by 2032 to restore healthy forests, increase biodiversity and reduce extreme poverty, emphasising the company’s commitment to “support both people and the planet”.

In 2015, Pentland founded the Pentland Centre for Sustainability in Business at Lancaster University. The centre supports innovative sustainability research to find practical solutions to social and environmental challenges.

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