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Pentland appoints three new brand directors

Lauretta Roberts
16 July 2018

Brand house Pentland has appointed three new directors to head up its fashion footwear, team sports and outdoor brands.

Following the news that Pentland Brands had been appointed as the new global footwear licensee for Karen Millen, Nicola Mathews has been appointed Brand Director - Fashion, and will head up both the Karen Millen and Ted Baker footwear businesses. Mathews was previously commercial director at Karen Millen and has worked across commercial and merchandising roles for the likes of LK Bennett, Hobbs, Lola Rose and GAP.

She said of her appointment: “Pentland’s rich history of growing footwear categories for highly acclaimed brands, alongside its wealth of consumer insight, creative and category expertise, make this new role a really exciting proposition. My focus will be on leading our footwear team in growing a beautiful portfolio of fashion footwear brands, that really matter to the consumer.”

Charlotte Cox has been appointed Director of the team sports brands, Canterbury and Mitre. Cox has 20 years’ experience across a range of commercial, category, marketing and business development roles. In her most recent role as Vice President, Strategic Customers at Pentland Brands, she led the strategy and team delivering double-digit sales growth across both footwear and active divisions globally.

’Having grown up playing and watching team sports, the category is close to my heart and I’m proud to lead two brands which have outstanding heritage and are synonymous within their sports. I’m looking forward to working with the team, to build our insights and commercial planning capabilities, and getting more people on and off the pitch wearing and using our brands," said Cox of her new role.

Finally Kevin McFadyen is set to join the group as brand director of outdoor brand, Berghaus, having previously worked for O2 and the family-owned Nando’s restaurant chain where he led significant growth. “As a regular climber and Munro-bagger [someone who has claimed to the summit of a Munro mountain in Scotland], I’ve always admired Berghaus as a fantastic brand with a strong heritage and huge potential. I’m delighted to be joining the team and, together, inspiring and enabling people to explore the great outdoors,” he said.

Pentland CEO Andy Long said the business now had a leadership structure "designed to give brand directors a more consumer focused role in leading brand growth."

“Nicola, Charlotte and Kevin bring a wealth of commercial brand building experience to our business and will play a critical role in leading our brand strategies so that more people see, buy and love our brands. I’m delighted that we’ve been able appoint Nicola and Charlotte from our own leadership talent pool and we look forward to welcoming Kevin to the Pentland family in September," Long added.

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