Penelope Chilvers opens fourth London store on King’s Road
Women’s footwear and accessories brand Penelope Chilvers has opened a 1,327 sq ft store at 328 King’s Road, adding to its existing London stores in Notting Hill, Mayfair and Belgravia, as well as its store in The Cotswolds.
Combining contemporary, fashion-led design with enduring style and traditional Spanish craftsmanship, Penelope Chilvers produces timeless, made-to-last pieces and is perhaps best known for its ‘Long Tassel Boot’ – famously worn by HRH Catherine, Princess of Wales.
Penelope Chilvers said: "I’m delighted to announce the opening of our new store on the King’s Road. This exciting space brings the brand’s distinctive blend of British heritage and contemporary style to the heart of Chelsea."
Joining Penelope Chilvers on the King’s Road is a new pop-up for KayaNuka, the curated jewellery, accessories, and women’s fashion brand.
Marking its third pop-up on the Sloane Stanley Estate at 324-326 King’s Road, the new store is set to run until the New Year, showcasing the brand’s boho chic jewellery collections and exclusive pieces.
KayaNuka, which means ‘older and younger’ in Cherokee, a Native American language, resembles the mother and daughter duo behind the brand.
Georgia Beckett, Co-Founder at KayaNuka, said: "Sloane Stanley has been so supportive of our physical step into retail, and it has been fantastic to build our brand presence in one of the most iconic retail destinations in London.
"When we had the opportunity to come back for a third time, it was a no brainer for us – they deliver a solid platform for us to grow and engage with the neighbourhood."
Hannah Grievson, Property Director at London landlord Sloane Stanley, added: "Penelope Chilvers and KayaNuka are exactly the kind of names we’re after to add to our growing roster of independent brands.
"Our expertise lies very much in supporting the transition from online presence to physical retail, and is what makes our location so successful.
"Both brands have created solid roots in building their customer base, bringing new visitors to our Estate, and complement the area in every way possible."