Paul Smith and Barbour join forces again for SS26 with seaside themed campaign

Paul Smith and Barbour have unveiled their second collaboration collection for SS26, with an accompanying campaign which celebrates British seaside culture and traditions.

Blending Barbour’s maritime heritage and Paul Smith’s “modern eccentricity”, the 46-piece men’s and women’s collection builds on the 23-piece first collaboration for AW25 which centred around a theme of British country fairs - under the banner of ‘Paul Smith loves Barbour’.

The latest collection incorporates photographic prints taken by Paul Smith and his father, with images of melting ice creams and wind-swept deckchairs appearing in jacket linings and across a selection of T-shirts.

The archival personal photographs add a nostalgic layer to a collection that also looks to colour and pattern for its seasonal tone with bright seaside shades, classic tartans, gingham checks and polka dots sitting alongside Paul Smith’s signature stripes.

The outerwear reimagines classic Barbour jackets in new patterns, including a blue and green gingham in the ‘Transport’ and ‘Spey’ styles, and the iconic Barbour ‘Durham Wax Jacket’ in new colourways.

Accessories include new summer bags inspired by trout fishing bags, fly-fishing embroidery on bucket hats and, building on the pin-badge concept introduced in the previous season, the collection includes an expanded selection of individually sold pins.

Further quirky details include a small complimentary addition of a ‘Fortuna Fish’ in every jacket. When placed on the hand, the fish’s movement can be matched to a corresponding card, offering a light-hearted interpretation of the wearer’s “fortune.”

The ‘Paul Smith Loves Barbour’ SS26 collection is now available through both brands’ online channels and via selected retailers.