Patrick Grant Studio launches exclusively in Frasers
Patrick Grant Studio, a new ready to wear tailoring brand from award winning fashion designer Patrick Grant, which is being produced under license by suiting specialists Threadology, has launched exclusively in Frasers stores for SS23.
The new brand “combines a forward thinking contemporary aesthetic with an inherent nostalgia for classic British tailoring”, as has a strong commitment to sustainable practices - addressing lower carbon footprints, and using certified and organic fabrics that are ethically produced from some of the oldest mills in England and Italy.
Grant, who owns bespoke Savile Row tailors Norton & Sons and casualwear brand Community Clothing, and is a judge on BBC1’s ‘The Great British Sewing Bee’, said: “I'm pleased to announce the launch of Patrick Grant Studio exclusively at Frasers.
“I’m delighted to have a chance to create a collection of contemporary men’s tailored clothing away from the structure of Savile Row, and to develop the silhouettes and styling cues from my design work from E. Tautz, working with great English and Italian cloths, but at an accessible price point.”
Patrick Grant
The inaugural SS23 collection, inspired by ‘the English Garden’, features soft tailored shapes and deconstructed silhouettes, with suits and separates, printed summer shirts, casual jackets and trousers, knitwear, jersey pieces and accessories.
The colour palette is rich with core tones of cream, silt brown, palm green, sky blue and navy, with vibrant accents of burnt orange, yellow, and pink, while delicate floral motifs are woven throughout the collection in the form of embroidered details and prints.
A national windows campaign in Frasers stores has also launched this week to promote the new offer.
Threadology, Frasers Group’s exclusive tailoring partner, has established itself as a prominent player in tailored menswear, with a strong focus on branded IP, design and licensee. It also holds the license for Richard James Mayfair and has the Twisted Tailor brand and ecommerce website, which also sells its other brands including Without Prejudice and Shelby & Sons.
