Partywear brand Rare London debuts new loungewear collection

Occasionwear label Rare London has launched a debut loungewear collection in response to the current lockdown climate.

With parties and occasions on hold, the new range has been designed to stamp more style into the growing loungewear category, the brand said.

Featuring off-duty separates that encapsulate Rare London’s “signature glam aesthetic,” such as form-fitting spandex, animal print fabrications and cut-out detailing, the range offers “maximum comfort while still making a style statement.”

The full collection retails at £25-£59 and is available for SS21 wholesale now.

The second AW21 drop will be available to pre-order from July.

The brand, which currently has partnerships with ASOS, Nelly and Zalando - will also be showcasing the range alongside its main line at the digital Magic tradeshow from 1 February to 1st-March 2021.

The loungewear collection will roll out on the brand’s B2C website rarelondon.com from February 2021.