Paris Texas steps into Harrods' shoe heaven with new pop-up

Italian luxury footwear brand Paris Texas, known for its sleek stilettos, is launching an exclusive, immersive pop-up inside the terracotta palace otherwise known as Harrods.

Paris Texas was founded in Milan in 2015 by Annamaria Brivio. The Italian shoe brand combines Parisian style with Western aesthetics - hence the name - and has quickly garnered a reputation for creating playful footwear with an array of finishes from metallic hues to animal prints.

The Paris Texas pop-up will showcase a curated display of the iconic Lidia shoes and SS25 collection. Alongside the Lidia, the collection includes statement heels, sleek sandals, and must-have boots, all crafted with the finest Italian materials.

The pop-up space combines Parisian chic with a daring Texan spirit, reflecting the contemporary design elements of the Milan Headquarter and Showroom, inviting visitors of the space into the world of Paris Texas.
The SS25 collection features an array of bold designs, defined by timeless glamour with an edge, expanding on the dualism and clashing contrasts that the brand is known for.

This comes just weeks after Harrods' latest pop-up launched. Last month, the luxury department store launched a "joyful pink pop-up" with Swarovski showcasing its new jewellery collection in collaboration with American singer Ariana Grande, who is also the brand’s global ambassador. The launch is complemented by five windows facing London’s Brompton Road, featuring black and white campaign visuals by fashion photographers Mert and Marcus.

The Paris Texas pop-up at Harrods' Shoe Heaven on the Fifth floor will run until 30 March.