Pantone characterises 2022 with Very Peri Colour of the Year
Global colour authority Pantone has today announced its colour for 2022, Very Peri (Pantone 17-3938), described as "displaying a carefree confidence and a daring curiosity that animates our creative spirit".
The striking blue shade is a dramatic move on from the 2021 shades of Illuminating (yellow) and Ultimate Gray (grey), but Pantone has deemed it the appropriate colour to display a "spritely, joyous attitude and dynamic presence"
The Pantone Colour of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s colour experts at the Pantone Colour Institute comb the world looking for new colour influences. These can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles and socio-economic conditions.
For 23 years, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
Laurie Pressman, Vice President of the Pantone Colour Institute, said: “The Pantone Colour of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer. Creating a new colour for the first time in the history of our Pantone Colour of the Year educational colour program reflects the global innovation and transformation taking place. As society continues to recognise colour as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us”.
Leatrice Eiseman, Executive Director of the Pantone Colour Institute, added: "As we move into a world of unprecedented change, the selection of Pantone 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue colour family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, encouraging courageous creativity and imaginative expressions."