PANGAIA x Victor Victor Worldwide launch capsule collection
The fashion-meets-science brand PANGAIA said it partner with Victor Victor due to its shared value for sustainable innovation and putting the planet first. With the notion that "music can affect change—and so can the clothes we wear", this collaboration aims to spread an earth-positive message across multiple industries, which simultaneously preserves the planet for future generations.
Steven Victor, Founder of Victor Victor Worldwide, added: “Collaborating with PANGAIA was a natural fit – it’s a brand that I admire. As someone who is constantly looking forward, I appreciate their thoughtfulness about the future. We’ve put a lot of work into this collection and hope that everyone enjoys it.”
The limited-edition capsule includes three custom graphic prints, as well as a reworked iteration of VVW’s iconic dog logo designed by DJ and designer Nigo. Each motif was designed to reflect qualities both brands strive to obtain – culture, creativity, and purpose. In addition, the text block, synonymous with PANGAIA’s tracksuits, has been replaced with: “The Victor Victor dog is a symbol of protection and courage. Together, we strive for an earth-positive future that empowers the next generation and creates a better planet for all,” honing in the collaboration's message.
Prices range from £78 ($90) T-shirts to £229 ($265) hoodies. Through the Victor Victor Foundation (VVF), founded by Steven and Christine Victor, a portion of the proceeds will be donated to support communities of the water crisis in Flint Michigan.