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Pandora unveils refurbished store with new concept at Liverpool ONE

Tom Bottomley
11 June 2024

Pandora has unveiled its freshly refurbished store with new ‘Evoke 2.0’ concept at the Liverpool ONE shopping centre.

The new 2,000 sq ft space is a transformation of the Danish jewellery brand's existing unit on South John Street at the retail destination, now introducing a "modern and fresh aesthetic designed to immerse visitors in the world of Pandora".

It has been created to provide a shopping experience that is both inspirational and easy to navigate, showcasing Pandora’s latest assortment of customisable charm bracelets, rings, earrings, necklaces and watches.

Ross Monaghan, Sales Director at Pandora UK, said: "Liverpool ONE has long since been one of our top performing stores in the country. Combined with our extremely loyal customer base in the region, it meant that rejuvenating the space was a clear next step.

"The destination is the perfect location to continue the roll-out of our inspirational Evoke 2.0 concept, and we’re hugely excited to welcome visitors to the store’s fresh new look."

Pandora joins a number of other brands who have invested, or are reinvesting, in Liverpool ONE in 2024. These include Zara, with the Inditex-owned brand currently preparing to upsize into a 40,000 sq ft regional flagship from its current 27,000 sq ft space.

Rob Deacon, Director of Asset Management at Grosvenor (asset managers of Liverpool ONE), said: "Pandora is the latest in a long line of top international brands that have chosen to invest in Liverpool ONE, and we’re thrilled to see this momentum continue as the doors open to its revamped store.

"The consistent commitment of leading brands speaks to the strength of partnership that Grosvenor creates with its tenants, and the results speak for themselves.  Investing in Liverpool ONE has a visible and long lasting impact for both."

According to Grosvenor, the continuous investment by brands has a tangible impact on Liverpool ONE’s performance, with stores that refitted in 2022 and 2023 experiencing (on average) an 8.2% uplift in weekly sales versus the 12 months prior to refurbishment.

Those same stores are averaging a 16% uplift in sales to date in 2024, "reinforcing the value of sustained investment in the destination".

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