Pandora set to open new concept store on Oxford Street

Pandora is set to open a new concept store at the 70/88 Oxford Street development, taking the retail space to 96% let.

Pandora will occupy the prime corner unit of the Oxford Street development, located directly opposite the Tottenham Court Road Elizabeth Line exit on Dean Street.

The jewellery brand has acquired space across two floors, with double-height signage immediately visible from the station exit.

The new unit will be Pandora’s third on Oxford Street, but its first one east of Oxford Circus. Further details about the concept store, such as its features and technology, will be announced at a later point.

Pandora will join Boom: Battle Bar, the competitive socialising escape room concept, which opened at the end of 2022, and well-known fashion retailer Reserved, occupying 19,645 sq ft, set to open Q3 2023. This leaves just one remaining ground floor unit at the development of 2,319 sq ft between Pandora and Reserved.

Sarah Goldman, Senior Portfolio Manager at GPE commented: “We are thrilled to announce that Pandora has chosen 70/88 Oxford Street as its latest store location in London. As a hugely popular and globally recognised brand, Pandora will add to the premium retail offering across our wider West End portfolio. Together with Boom: Battle Bar and Reserved, the development is becoming a prime destination on the doorstep of the Elizabeth Line station at Tottenham Court Road. We look forward to welcoming Pandora and to the buzz and attraction the site will bring to London’s West End this year.”

The news comes shortly after GPE announced that Dsquared2 and Hackett will be opening their flagship stores on New Bond Street, forming part of its Hanover development.

Read TheIndustry.fashion's interview with Sarah Goldman, Senior Portfolio Manager at GPE.