Danish jewellery brand Pandora has pledged to go carbon neutral by 2025, in a move that follows suit with a number of leading fashion retailers committing to more sustainable, ethical practises and policies. The jewellery brands has partnered with Science Based Targets initiative, a corporate collaboration for action on climate change.
By the end of 2021, the Copenhagen based brand said it will publish plans to decrease emissions across its value chain in sync with the Paris Agreement. Pandora aims to become carbon neutral with its own operations by 2025, with this goal set to include emissions from its crafting facilities, owned and operated stores, distribution sites, and offices.
The Danish jewellery brand also said it seeks to source 100% renewable electricity at its Thailand based crafting facilities by 2020. These currently account for 52% of the company’s emissions. Short terms goals also include to source renewable electricity from verified solar energy providers in Thailand.
In addition, longer-term goals include plans to expand its own production of solar power as the jewellery brand currently provides 3% of the facilities’ electricity and participate openly in growing renewable energy projects. The brand will also create a purchasing policy for power for its stores.
Alexander Lacik, CEO of Pandora said in a statement: “Responsible business practices such as recycling of materials and waste have always been part of Pandora’s way of operating, and we now commit to ambitious targets to reduce our carbon emissions and help drive sustainability in the jewellery industry.”
Other goals include the reduction of emission from the retailer’s suppliers, with over 90% of its green gas emissions currently resulting from the value chain separately from the brands own operations.
Mads Twomey-Madsen, Vice-President for Sustainability at Pandora said: “To reduce emissions in our supply chain, we have committed to set a science-based target. In 2020, we will conduct new research to further our understanding of the carbon footprint across our different suppliers, and we will work with them to find the right scalable opportunities to reduce the carbon footprint”.