Pandora expands owned franchise footprint in US and Canada

Pandora is expanding its owned retail footprint in the US and Canada, opening a total of 37 new franchise locations.

The stores are largely located on the US West Coast, and will create a more cohesive presence and direct omni-channel experience in North America, Pandora said. The move supports Pandora's long-term growth strategy to increase market share and double revenue in the US.

The new locations were acquired from Ben Bridge Jeweller, a high-end American watch and jewellery retailer, who was Pandora’s largest franchisee in North America. The two first partnered in 2010, when Pandora jewellery was introduced in Ben Bridge stores. The partnership will now continue with Pandora jewellery available in select Ben Bridge retail locations and its website.

Luciano Rodembusch, President, Pandora North America said: “The US is Pandora’s largest market and key to achieve the growth ambitions of our Phoenix strategy. As a leading global jewellery brand we plan to increase market share in North America, and we continually look for opportunities for sustainable growth and to better serve our clients. We are thankful to continue working with Ben Bridge after many years, and we are confident this acquisition will help us achieve Pandora’s business goals.”

Lisa Bridge, President and CEO of Ben Bridge Jeweler, added: “We are proud of the strong network of stores that we built over the last dozen years and are thankful for our partnership with Pandora. This has been a successful chapter in our business and we are deeply proud of the team we built. We are excited for these stores to grow further within the Pandora organization and wish them well.”