Pandora appoints former G-Star Americas boss as new GM for UK and Ireland

Pandora has appointed Nicole Clayton as General Manager of the UK and Ireland, effective as of 1 April 2025.

Clayton brings extensive experience from globally recognised consumer goods and fashion brands. Most recently, she served as Global Chief Digital Officer for Nestlé-Nespresso in Switzerland.

Prior to this, she was CEO Americas of Dutch denim brand G-Star, and she has also served as Global Vice President at American footwear company Caleres.

Her extensive retail expertise has been further shaped through her work with global brands such as LVMH, Aritzia, and Bottega Veneta.

Originally from New York, Clayton is currently based in Switzerland and will relocate to London for her new role at Pandora. Her appointment follows previous General Manager Sonia Lopez Delgado’s decision to step down for personal reasons.

Massimo Basei, Chief Commercial Officer at Pandora, said: "Nicole’s expertise in leadership, building high performance teams, and driving transformative change makes her the perfect fit for Pandora.

"She has extensive experience from leading consumer brands and I am confident that she will bring fresh energy and valuable insights to the team as they continue to elevate our brand’s desirability and drive growth."

Clayton added: "I have been watching Pandora's incredible journey and transformation, and I am impressed by the continued commitment to craftsmanship, creativity, and sustainability.

"I am thrilled to join the team and to contribute to the continued evolution and success of the world’s largest jewellery brand."